What data we handle

Executive Summary

Eli processes personal data necessary for employee engagement platform functionality through a two-tier account system: portable user accounts that persist across organizations, and business accounts that contain organization-specific data. We follow data minimization principles, collecting only what's required for service delivery and platform security.

Account Architecture

Portable User Accounts

  • Individual employee profiles that can participate across multiple organizations

  • Persist independently of any single business relationship

  • User-controlled with deletion rights at any time

Business Accounts (Organizations)

  • Company workspaces containing campaigns, challenges, and organizational content

  • Tied to business contracts and subscriptions

  • Deleted when business relationship ends

All data processing operates under Contract, Legitimate Interest, and Consent legal bases as detailed below.

Personal Data Categories

User Identity Data

Purpose: Portable account management and cross-organizational service delivery Legal Basis: Contract + Consent (for account portability)

Data Type
Description
Source
Retention

Email address

Primary account identifier

Admin-provided or User provided

Until user deletion request

First name

User identification

Admin-provided or User provided

Until user deletion request

Last name

User identification

Admin-provided or User provided

Until user deletion request

Profile picture

Optional user personalization

User provided

Until user deletion request

Language preference

Interface localization

User provided

Until user deletion request

Timezone

Activity scheduling and reporting

User provided

Until user deletion request

Employee Engagement Data (User Level)

Purpose: Cross-organizational engagement tracking and portable user achievements Legal Basis: Contract + Consent (for portability)

Data Type
Description
Source
Retention

Engagement scores

Calculated from activity participation

System generated

Until user deletion request

Activity participation

Actions completed, challenges joined

User actions

Until user deletion request

Team associations

Department/team membership

Admin-provided or User actions

Until user deletion request

Challenge performance

Competition results and standings

User participation

Until user deletion request

Goal completions

Daily/weekly objective tracking

User actions

Until user deletion request

Trust scores

Individual fraud prevention scores

System generated

Until user deletion request

Organizational Engagement Data

Purpose: Organization-specific engagement tracking and analytics Legal Basis: Contract

Data Type
Description
Source
Retention

Activity participation

Actions completed, challenges joined

User actions

Until business account closure

Team associations

Department/team membership

Admin-provided or User actions

Until business account closure

Challenge performance

Competition results and standings

User participation

Until business account closure

Goal completions

Daily/weekly objective tracking

User actions

Until business account closure

Organization analytics

Aggregated engagement metrics

System generated

Until business account closure

Social Interaction Data

Purpose: Community features and engagement Legal Basis: Contract

Data Type
Description
Source
Retention

Posts and content

User-generated social content

User action

Until user deletion request

Reactions

Emoji responses to posts

User action

Until user deletion request

Comments

Social interactions

User action

Until user deletion request

Technical & Security Data

Purpose: Accounts and platform security, service improvement Legal Basis: Contract + Legitimate Interest

Data Type
Description
Source
Retention

Device information

Device name, type, OS, browser for logged-in device management

System collected

Until user deletion request

IP addresses

Account security

System collected

Until user deletion request

Communication Preferences

Purpose: Service notifications and updates Legal Basis: Contract

Data Type
Description
Source
Retention

Notification preferences

User communication settings

User provided

Until user deletion request

Push notification tokens

Mobile app notifications

System issued

Until user deletion request


For data processing questions or data subject rights requests, contact: [email protected]

Last Updated: August 2025

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